Journal of Marketing


Journal of Marketing
док.
марк., амер. "Джорнэл оф маркетинг" (один из ведущих американских маркетинговых журналов, издаваемый с 1936 г. Американской маркетинговой ассоциацией)
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Англо-русский экономический словарь.

Смотреть что такое "Journal of Marketing" в других словарях:

  • Journal of Marketing — (JM) Beschreibung Wissenschaftliche Zeitschrift der Betriebswirtschaftslehre Sprache Englisch …   Deutsch Wikipedia

  • Journal of Marketing Research — (JMKR) Beschreibung Wissenschaftliche Zeitschrift zum Thema Marketing Sprache Englisch …   Deutsch Wikipedia

  • Markéting — Marketing Le marketing (appelé aussi par le néologisme mercatique) est une discipline du management qui cherche à déterminer les offres de biens, de services ou d idées en fonction des attitudes et de la motivation des consommateurs, du public ou …   Wikipédia en Français

  • Marketing research — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Marketing mix modeling — is a term of art for the use of statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics. It… …   Wikipedia

  • Marketing-mix models — measure the impact of marketing activities, competitive effects and market environment on sales of a product. This method is extensively used in Consumer Packaged Goods (CPG) industry, although it is now being adopted in retail, telecom and… …   Wikipedia

  • Marketing research process — is a set of six steps which defines the tasks to be accomplished in conducting a marketing research study. These include problem definition, developing an approach to problem, research design formulation, field work, data preparation and analysis …   Wikipedia

  • marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… …   Universalium

  • Marketing PhD Program — Contents 1 Introduction to a Marketing PhD Program 2 Broad Categorizations of Marketing PhD Research 3 Courses in Marketing PhD Programs 4 R …   Wikipedia

  • Marketing — Le marketing, parfois traduit en mercatique[1], est une discipline de la gestion qui cherche à déterminer les offres de biens, de services ou d idées en fonction des attitudes et de la motivation des consommateurs, du public ou de la société en… …   Wikipédia en Français

  • Marketing Science Institute — Founded in 1961, the Marketing Science Institute (MSI) is a corporate membership based organization dedicated to bridging the gap between marketing theory and business practice. Leading researchers from universities worldwide participate in MSI… …   Wikipedia

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